Optional Pre-Summit Retreats

1. Three-night wellness stay at the exclusive COMO Shambhala Estate
2. Two-night mini yoga retreat at the Estate’s sister property, Uma Ubud

These programs are specifically tailored for the leaders and visionaries of the spa and wellness industry attending the Global Spa & Wellness Summit.  For more information or to book your stay at COMO Shambhala Estate or Uma Ubud, please contact This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Optional Visit to John Hardy’s Green School

For delegates staying at the pre-Summit retreats at COMO Shambhala Estate or Uma Ubud

Press Delegate Briefing

Keynote Speaker Logistics Meeting

Panelist/Moderator Logistics Meeting

Student Staff Logistics Meeting

Cocktails at the St. Regis Bali Resort

Join fellow delegates for cocktails and go behind the scenes to visit one of Bali’s finest hotel spas.

Summit Check-In & Registration Desk

Resource & Sponsor Tables

Peruse publications and books authored by attending delegates and collateral from the 2011 Sponsors.

Internet Café

Sponsored by SpaEquip

General Session:

Welcome:Susie and Pete Ellis, President & Chairman and CEO, SpaFinder, Inc., U.S.
Opening Remarks:Anne McCall Wilson, VP of Spas, Fairmont Raffles Hotels International, Canada

Keynote Speakers:
Kate Ancketill, Managing Director, GDR Creative Intelligence, U.K.
David McCaughan, EVP, McCann Worldgroup Asia-Pacific, Japan
Emmanuelle Linard, Executive Director, Edelkoort Inc., U.S.
Marc Smith, Chief Social Scientist, ConnectedAction, U.S.
James Kaplan, SVP Development, Asia/Pacific & India, Fairmont Raffles Hotels International, Singapore
John Hardy, Co-Founder, The Green School, Indonesia
Dr. Kenneth Pelletier, Clinical Professor of Medicine, U.S.
Dr. Daniel Friedland, Founder, SuperSmartHealth, U.S.
Ruben Toral, Founder, MedeGuide, Thailand
Laszlo Puzcko, Managing Direcotr, Xellum Ltd., Hungary

General Session: Keynote Speaker

Engaging the Future from Nano-Technology to Gaming Theory: How Trends from Outside the Spa Category Can Inform and Inspire
Kate Ancketill, Managing Director, GDR Creative Intelligence, U.K.

General Session: Engagement

Q&A with Kate Ancketill

General Session: Research

Uncovering the Gems: Research on New Customers & Trends for the Spa Industry
Yulia Fransisca, Research Analyst, Euromonitor International, Singapore

Networking Break

Sponsored by Kerstin Florian International

Concurrent Breakout Discussions

1. Consumers Speak About New Beauty Trends: Are Spas Listening? Or Missing Out? World-renowned research company, Diagonal Reports, presents the latest information on consumers and the worldwide beauty market. Great session to learn about potential new services and ask questions with a research expert.

Moderator: Anna Bjurstam, Managing Director, Raison d'Etre Spas, Sweden
Speaker: Jacqueline Clarke, Research Director, Diagonal Reports, Ireland

2. Everything You Wanted to Know About Social Media and New Technologies and Your Business, but Were Afraid to Ask Discussion with experts who can help you guide your strategies and activites for social media and emerging technology. This is a perfect workshop for the new and the knowledgeable to share experiences. Limited to 30 participants.

Moderator: Josh McCarter, CEO, GramercyOne, U.S.
Panelists: Kate Ancketill, Managing Director, GDR Creative Intelligence, U.K.
Marc Smith, Chief Social Scientist, ConnectedAction, U.S.
Liz Terry, Managing Director, Leisure Media, U.K.

3. Your Brand: Is It More or Less Relevant in the Engagement Age? With social media, online discounters, and fast-paced technology, are brands and brand loyalty things of the past? Can you still make an emotional high-touch connection in a high-tech age? Whether you are a well-known spa brand in a local market or an internationally renowned one, this session will explore how to succeed and stay relevant in the future.

Moderator: Susan Harmsworth, Founder & CEO, ESPA International, U.K.
Panelists: Catherine Feliciano-Chon, Managing Director, CatchOn & Co., Hong Kong
Dave McCaughan, EVP, McCann Group Worldwide, Asia-Pacific, Japan
Vajravorn Tasukon, Director of Marketing, ChivaSom, Thailand

4. Lessons in Innovation Innovators are bringing radical changes to our spa thinking. New concepts in spas and spa services are emerging and compelling us to think differently about our business. Industry innovators share their views.

Moderator: Charlene Florian, VP Corporate Creative Development, Kerstin Florian, U.S.
Panelists: Ian Lyons, Chairman, The Private Spa, Malaysia
Dietmar Moeller-Elmau, Owner, Schloss Elmau Luxury Spa, Germany
Nicholas Ronco, Founder & CEO, YeloSpa, U.S.
sha., CEO & Owner, sha. Vertrieb GmbH, Austria

Engagement Lunch

Timely Table Topics
1. Ancient Traditions & Product Formulation
Adria Lake, A.W. Lake Spa Concepts, Indonesia
2. Latin American Spa Industry Update
Alfredo Carvajal, Universal Companies, U.S.
3. The India Spa Scene: What’s Changing
Christine Hays, Oberoi Group, India
4. Let’s Talk Residential Communities and Spas
Darani Winnie Tsao, Paradigm Wellness, Singapore
5. More Time with Dave
Dave McCaughan, McCann Worldgroup Asia-Pacific, Japan
6. All About Partners & Licensing
David Stoup, Trilogy Ventures, U.S.
7. Understanding Evidence- Based Medicine
Dr. Daniel Friedland, SuperSmarthHealth, U.S.
8. Innovation
Dr. Howard Murad, Murad, U.S.
9. Online Health & Wellness Coaching
Dr. Kenneth Pelletier, Clinical Professor of Medicine, U.S.
10. Fashion, Beauty & Wellbeing
Emmanuelle Linard, Edelkoort, Inc., U.S.
11. Bio Frequencies of Water
Fabrice Garrigues, the Private Spa Corporation, Indonesia
12. China’s Spa Scene Today
Fifi Kao, SpaChina Magazine, China
13. Spa Industry in Brazil
Gustavo Albanesi, Buddha Spa, Brazil
14. Biophoton Energy
Ian Lyons, the Private Spa Corporation, Indonesia
15. Investment: How to Pitch Spas to a Money Person
James Kaplan, Fairmont Raffles Hotels Intl, Singapore
16. Re-Enchanting Teams Who are Overtired and Disheartened
Jean-Guy de Gabriac, TipTouch, France
17. How Can Fitness Be a Bigger Part of Spas?
Jeff Kohl, Precor, U.S.
18. Psychology & Spa: Bringing in Happiness
Jeremy McCarthy, Starwood Hotels & Resorts, U.S.
19. Luxury: How Have Things Changed Since the Recession?
JoAnn Kurtz-Ahlers, Kurtz-Ahlers & Associates, U.S.
20. More Trends that I didn’t Have Time to Talk About
Kate Ancketill, GDR Creative Intelligence, U.K.
21. Let’s Talk Retail Success Stories
Kerstin Florian, Kerstin Florian International, U.S.
22. Where to Find Spa Leadership Talent
Lori Hutchinson, Hutchinson Consulting, U.S.
23. Bali’s Environmental Issues
Chistopher Dean, Organic India, Australia
24. Answers to Your Technology Questions
Marc Smith, ConnectedAction, U.S.
25. How to Work with Your Technology Department
Nader Vasseghi, SelfOptima, U.S.
26. “Social Media Puzzles” Groupon, Living Social, etc.
Nicolas Ronco, YeloSpa, U.S.
27. Spa Industry India: Future Trends
Parineeta Seethi, AsiaSpa India, India
28. Islamic Cultural Traditions of Wellness
Prof. Gerry Bodeker, Oxford University, Malaysia
29. Common Mistakes Made When Building Spas
Raoul Andrews-Sudre, Aspen Resorts International, U.S.
30. How Wellness is Evolving in Asia
Rebecca Walker, AsiaSpa, Hong Kong
31. India Spa Standards, Talents & Training
Rekha Chaudhari, JCKRC Co, India
32. Medical Tourism: Past & Future
Ruben Toral, Medeguide, Thailand
33. Addressing Thoughts & Emotions in Spa
Sharon Kolkka, Gwinganna Lifestyle Retreat, Australia
34. North America: On the Comeback?
Todd Walter, Red Door Spa Holdings, U.S.
35. Everything You Want to Know About Doing Business in China
Tony Cheung, PA Wellness Consultancy, Ltd., China


Sponsored by the Private Spa

Soundbyte: Social Networking

Engaging Consumers through Technology: The Latest from Silicon Valley
Marc Smith, Chief Social Scientist, ConnectedAction, U.S.

General Session: Keynote Speaker

What Every Business Must Know Today About Asian People – Not Consumers
Dave McCaughan, EVP, McCann Worldgroup, Asia-Pacific, Japan
Introduction by Catherine Feliciano-Chon, Managing Director, CatchOn & Co., Hong Kong

General Session: Engagement

Q&A with Dave McCaughan

Networking Break:

Sponsored by Kerstin Florian International

General Session: Keynote Speaker

“Earth Matters” – A Visual Experience of Lifestyle & Design Trends For 2012

Emmanuelle Linard, Executive Director, Edelkoort, Inc., U.S.

Free Networking Time

Welcome Cocktail Reception

Sponsored by Babor

Global Gala Dinner

Sponsored by Babor

Greetings from the 2011 Summit Co-Chairs
Anne McCall Wilson, VP of Spas, Fairmont Raffles Hotels International, Canada
Susie Ellis, President, SpaFinder, Inc., U.S.
Jeff Matthews, COO & President, Mandara Spa, Indonesia

Balinese Welcome
H.E. Jero Wacik, SE, Minister of Culture and Tourism, Republic of Indonesia

Introduction of Key Sponsors
Acknowledgement of Board of Directors
Pete Ellis, Chairman of the Board, Global Spa & Wellness Summit, and Chairman & CEO, SpaFinder, Inc., U.S.

After Dinner Gathering

Let’s continue the conversation...

Summit Check-In/Registration Desk

Resource & Sponsor Tables

Peruse publications and books authored by attending delegates and collateral from the 2011 Sponsors.

Internet Café

Sponsored by SpaEquip

Third Annual Student Challenge Competition: Part 1

Four School Challenge: Showcase Designs and Concepts for a Unique Spa of the Future That Will Be Profitable!
Learn how this younger generation – our industry’s future leaders – is looking at spa and wellness concepts and design. (Each team was paired with a professional architect to help bring their ideas to life.)

VIP Judging Panel:
Sharilyn Abbajay, VP, Global Spa and Retail, Marriott Intl, U.S.
Filip Boyen, COO, Orient Express, U.K.
Christopher Norton, Chair, Global Spa Task Force, Four Seasons Hotels & Resorts, France
Niamh O’Connell, VP, Spa Operations, Hyatt Hotels, U.S.
Krip Rojanastien, Owner, ChivaSom, Thailand

Chinese University of Hong Kong’s School of Hotel & Tourism Management
with Angelene Chan, Director, DP Architects, Singapore

Cornell Nanyang Institute (Singapore)
with Chris Singer, Designer, WATG, Singapore

General Session: Introductory Remarks

General Session: Panel - Where Has All the Money Gone?

This relevant session will explore the complexities of international growth from a financial perspective. The experienced panel will discuss how investor expectations vary around the world and what the spa and wellness industry will need to do in order to attract investors and support longterm growth.
Moderator: Mary Tabacchi, PhD, Professor, Cornell University, U.S.
Speaker: James Kaplan, SVP Development Asia/Pacific & India, Fairmont Raffles Hotels International, Singapore
Panelists: David Browning, CEO, Somasigns, Philips Consumer Lifestyle
David Stoup, Chairman, Trilogy Ventures, U.S.

General Session: Research

Weather Forecast for Asia Hotel Markets: What’s Hot, What’s Not?

Darlena Zhai, Horwath Hotel, Tourism, and Leisure Consulting, Hong Kong

Networking Break

Sponsored by Sodashi

Concurrent Breakout Discussions

1. China: Big Opportunity or Big Risk? Ensuring Success in the Next Biggest Market. Growing businesses are either considering expansion into China or are already in it. This panel explores the opportunities and the pitfalls for successfully navigating your business in this challenging environment.

Moderator: Polly Johnson, CEO, SpaEquip, U.S.
Elmar Hadamzyk, Managing Director, Thermarium Asia, Hong Kong
Sheila McCann, Corporate Director of Spa, Shangri-La Hotels & Resorts, Hong Kong
Kathryn Moore, International Project Manager, MSPA International, Thailand
Simon Shepherdson, Managing Director, International Leisure Consultants, Hong Kong

2. Beauty and the Feast. What can the Largest and Most Profitable Part of Our Industry Teach Us About Profitability?Will spas lose their integrity by moving into more beauty concepts? This panel will discuss whether wellness models and beauty models collide, simply co-exist or actually change the experience completely, with a "mash up" of serious proportion.

Moderator: Kimberley Matheson Shedrick, President, Natural Resources Spa Consulting, U.S.
Panelists: Gustavo Albanesi, Founder, Buddha Spa, Brazil
Paul Linder, General Manager, ChivaSom Intl, Thailand
Neil Orvay, Managing Director, AsiaSpa & Wellness Ltd, Hong Kong
Daniela Steiner, Founder & CEO, Daniela Steiner Cosmetics, Italy

3. Differentiating with Design. So much of what we see in spa design is copy-cat. The panel of experts will explore how we can use design to differentiate, the barriers that stop us from being more innovative and the possibilities that technology is presenting.

Moderator: Chris Singer, Associate VP WATG, Singapore
Emmanuelle Linard, Executive Director, Edelkoort Inc., U.S.
Ed Ng, Director, AB Concept, Hong Kong
Sonu Shivdasani, Chairman & CEO, Six Senses Resorts and Spas, Thailand

4. Managing Through Crisis: Cataclysmic Events, Geo-Political Instability, Public Health Emergencies How do we adjust to radical fluctuations in demand and an unpredictable business climate in the short term? How do you keep your brand integrity when pressures surround?

Moderator: Mia Kyricos, VP, Corporate Wellness, Core Performance, U.S.
Panelists: Roberto Arjona, Chief Executive, Golden Door & Rancho La Puerta, Mexico
Jeff Matthews, COO & President, Mandara Spa, Indonesia
Dave McCaughan, EVP, McCann Worldgroup Asia-Pacific, Japan
Samir Patel, Managing Director of Spas, Six Senses Resorts & Spas, Thailand

Networking Lunch

Sponsored by Thermarium

Soundbyte: Social Networking

Engaging Business via Technology:
The Latest Tools and Gadgets You Need to Have
Marc Smith, Chief Social Scientist, ConnectedAction, U.S.

General Session: Panel
New Business Models for the Industry that Complement our Theme "Engage the Change"

Franchising of spas and the robust expansion of new business models are part of the rapid changes happening in our industry. This panel will focus on how these models can be applicable to other spa businesses. Hitch a ride on these executives’ coattails and be enlightened by their insight on how they choose products, handle employee training, financing, operations, scaling and more.

Moderator: Pete Ellis, Chairman & CEO, SpaFinder, Inc., U.S.
Panelists: Randal Eastman, VP, Dragonfly Therapeutic Retreats, China
CG Funk, VP, Industry Relations & Product Development, Massage Envy, U.S.
Jeni Garrett, Founder, Woodhouse Day Spas, U.S.
Chee Kwong "C.K." Low, Managing Director, Skin Essentials, Malaysia
Tracey Sameyah, President, Murad Inclusive Health, U.S.

General Session: An Insider's China

Highly respected Chinese spa business leaders share their views on prosperity and growth in our spa industry within the world's next biggest economy.

Moderator: Andrew Gibson, Group Director of Spa, Mandarin Oriental Hotel Group, Hong Kong

Panelists: Tony Cheung, Managing Director, PA Wellness Consultancy, China
Various VIP Chinese Delegates

Networking Break

Sponsored by Sodashi

General Session: Audience Response

Total Transparency: Snapshot of Today’s Industry Numbers via Anonymous Polling

Richard Dusseau, CEO, SpaStrategy, U.S.

General Session: Keynote Speaker

Bamboo, a Sustainable Spa at Last!
John Hardy, Founder, the Green School, Indonesia
Introduction by Jeff Matthews, COO & President, Mandara Spa, Indonesia

General Session: Keynote Speaker

The Government's Perspective on Indonesia's Spa and Wellness Sector
Dr. Sapta Nirwandar, Director General of Marketing, The Ministry of Culture and Tourism, Republic of Indonesia

Briefing for Members of the Press

Free Networking Time

Indonesian Gala Night
Beachside at the Westin Resort

Wear your favorite whites with a splash of color for this festive evening!
An evening of Indonesian-style fun, food, and cultural performances.
Sponsored by the Ministry of Culture and Tourism, Republic of Indonesia

After Dinner Cocktail Gathering

Let's Continue the Conversation...

Summit Check-In/Registration Desk

Resource & Sponsor Tables

Peruse publications and books authored by attending delegates and collateral from the 2011 Sponsors.

Internet Café

Sponsored by SpaEquip

Third Annual Student Challenge Competition: Part 2

Four School Challenge: Showcase Designs and Concepts for A Unique Spa of the Future That Will be Profitable!
Learn how this younger generation – our industry’s future leaders – is looking at spa and wellness concepts and design. (Each team was paired with a professional architect to help bring their ideas to life.)

Gadjah Mada University (Indonesia)
with Jeffrey Wilkes, Founder, Design Wilkes, Malaysia

Hong Kong Polytechnic University’s School of Hotel & Tourism Management
with J Lee Rofkind, Founder, BUZ Design, Hong Kong

General Session: Game Changers – 2011 Global Spa & Wellness Summit Initiatives

Introduction by Susie Ellis, President, SpaFinder, Inc.
1. The Landmark Global Evidence-Based Medicine Portal for Spa and Wellness Therapies
2. The 2011 Global Spa & Wellness Summit Research Report: Wellness Tourism and Medical Tourism: Where Do Spas Fit

Global Spa & Wellness Summit 2011 Initiatives Sponsored by:
Fairmont Raffles Hotels International, Canada
Murad Inclusive Health Center, U.S.
Red Door Spas, U.S.
ResortSuite, Canada
SpaFinder, Inc., U.S.
SpaSoft, U.S.
Westin Hotels and Resorts Worldwide, U.S.
YeloSpa, U.S.

General Session: Speaker

Integrative Medicine for Spas: What Works? What Does Not?
Dr. Kenneth R. Pelletier, Clinical Professor of Medicine, U.S.

General Session: Speaker

Evidence-Based Medicine: Setting the Scientific Foundation for the Global Spa Industry
Dr. Daniel Friedland, Medical Director, Barney & Barney and Founder, SuperSmartHealth, U.S.

General Session: Unveiling the New Portal!

Moderator: Susie Ellis, President, SpaFinder, Inc., U.S.
Panelists: Dr. Marc Cohen, Professor, RMIT University, Australia
Dr. Daniel Friedland, Medical Director, Barney & Barney, and Founder, SuperSmartHealth, U.S.
Dr. Ken Pelletier, Clinical Professor of Medicine, U.S.
Nader Vasseghi, Founder & CEO, SelfOptima Inc., U.S.

Networking Break

Sponsored by SpaBooker by GramercyOne

General Session: Perspectives

The Vast Opportunities in Medical Tourism
Ruben Toral, Founder, MedeGuide, Thailand

General Session: Spotlight on Education

Announcing the Student Challenge Competition Winners!

Scholarship Announcement from the Professional Certification in Spa Management Programme, Ecole hôtelière de Lausanne
Guendalina Gennari, Associate, Lausanne Hospitality, Switzerland

Networking Lunch

Sponsored by Precor

Soundbyte: Social Networking

Engaging the Industry via Technology: Sensors – All the Rage!
Marc Smith, Chief Social Scientist, ConnectedAction, U.S.

General Session: Global Spa & Wellness Summit Research

On the Cutting Edge Report: Wellness Tourism and Medical Tourism: Where do Spas Fit?
Laszlo Puczko, Managing Director, Xellum, Hungary

General Session: Engagement Roundtables

Small group sessions: Pondering, visioning, discussing, and exploring questions on our future using all of the information and opinions of the past few days.

General Session: Closing Remarks

And a Surprise Announcement!

Champagne Toast

Sponsored by SpaBooker by GramercyOne

Toast with the 2011 Summit Sponsors
Platinum: Ministry of Culture and Tourism, Republic of Indonesia, Thermarium, Precor
Gold: Babor, SpaEquip, The Private Spa
Silver: Kerstin Florian International, Sodashi, GramercyOne
Industry: Fairmont Raffles Hotels International, Murad, Red Door Spa Holdings, ResortSuite, SpaFinder, SpaSoft, Westin Hotels & Resorts, Yelo Bronze: Universal Companies

And the GSS Board of Directors:
Emanuel Berger (Managing Director, Berger Hospitality, Switzerland)
Anna Bjurstam (Managing Director, Raison d’Etre, Sweden)
Dr. Marc Cohen (Professor, RMIT University, Australia)
Richard Dusseau (CEO, Spa Strategy, U.S.)
Pete Ellis (Chairman & CEO, SpaFinder, Inc., U.S.)
Susie Ellis (President, SpaFinder, Inc., U.S.)
Andrew Gibson (Group Director of Spas, Mandarin Oriental Hotel Group, Hong Kong)
Susan Harmsworth (CEO & Founder, ESPA International, U.K.)
Jeff Matthews (President & COO, Mandara Spa Asia, Indonesia)
Anne McCall Wilson (VP Spas, Fairmont Raffles Hotels International Inc., Canada)
Professor Mary Tabacchi, PhD (Associate Professor, Cornell University, U.S.)

Board of Directors Post-Summit Meeting

Post-Summit Bali Excursion to the W Resort, Seminyak

Celebrate the conclusion of the Global Spa & Wellness Summit with fellow delegates at the recently opened W Retreat in Seminyak – a Bali entertainment hot spot. Enjoy 20% discounts on all restaurants and a glass of complimentary champagne at 10:00pm, on the rooftop. Be sure to visit the new AWAY spa.

Transportation is provided to the W Retreat Seminyak. Bus departs from the Laguna Resort & Spa lobby at 6:15pm. Delegates will be responsible for their own transportation upon leaving the W Retreat that evening.

Global Spa & Wellness Summit Golf Tournament

The Bali Golf & Country Club, one of the top 10 courses in Asia, is opening its greens for 2011 Summit delegates. Play an 18-hole round with fellow Summit delegates for USD $88 (normally USD $165).

To sign up for the Summit tournament, email jeffm@ mandaraspa.com or visit the Summit Concierge Desk. To book your own tee time, contact Bruce Jellard at bruce.jellard@ baligolfandcountryclub.com.